Is it time to consider digital marketing? If you haven’t already considered digital marketing for your company, then this article is for you. In this article, we will explore what it takes to become successful in the digital age and how Langley Digital Marketing can help. Check out this link so that you can hire a digital marketing expert for your firm.
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What is digital marketing?
Digital marketing is the process of creating, managing, and executing a marketing plan that uses digital channels such as the internet, mobile devices, social media, email marketing, and search engine optimization. It is an important part of modern business and its effectiveness can be measured by the ROI (return on investment).
Digital marketing technologies can include:
Online Advertising: Online advertising is the use of online media such as print ads, online banner ads, email newsletters, search engine optimization (SEO), and video ads to reach consumers.
Web Content Creation and Distribution: Web content creation and distribution refers to the development and delivery of original websites, blogs, e-books, audio recordings, or video presentations that promote a company’s products or services.
- Online Lead Generation: Online lead generation is the process of acquiring contact information from potential customers through either an opt-in form or by directly contacting customers through email campaigns. Once collected, this data can be used to target future advertising efforts toward interested individuals.
- E-Mail Marketing: E-mail marketing is the use of automated emails (also known as direct mail) to market a company’s products or services to potential customers.
The Importance of Analytics
1. Increased Engagement
2. Improved Brand Awareness
3. Greater Visibility Into Marketing Performance
4. Greater Insight Into Customer Behaviour
