It is very important for you to understand the basics of how social media really works and how it is used. What do people and businesses do with social media? What are the results? Some of you might think, how do I do this?
Maybe you can consider trying it yourself by preparing a personal account, then testing some features, or getting trusted friends to show you their account and guide you. You can choose “social media strategy via https://www.cnip.be/socialmediamarketing” (which is known as “social media strategie via https://www.cnip.be/socialmediamarketing” in Dutch).
There are so many resources and 'how-to' online about social media, you can run a search on Google or on YouTube on certain interests and watch the video tutorial for information.
What is your purpose is for using social media? What do you hope to achieve for your business by using it? It's really important that you identify your purpose for getting involved in social media (or any other marketing activity for that matter). You need to work out why you are taking part. What do you expect to achieve?
Do you simply want to build brand awareness, engage with your customers, or identify new sales opportunities? Remember to be realistic about what you believe you will be able to achieve.
If you decide that social media is right for your business, carefully consider the amount and quality of information you want to share in the online sphere.
Remember it will probably stay there for a long time, so you need to make sure it accurate and reliable information that is valuable to your target audience.