Direct mail is not a new idea, but it can be a very effective part of your overall marketing plan. Today, when consumers are bombarded by images on television and their computers, there is significant value to be able to hold a message written on your hand for thoughtful consideration.
Television and radio can easily be overlooked, and the spam filter has made a lot of email marketing thing of the past. It is also one of the most cost-effective forms of advertising; with direct mail you can reach your targeted audience for less money.
The key to success with direct marketing is to make a plan. You need to consider how much of the audience who need to achieve and plan appropriately your mailing campaign. A postcards direct mail services average reasonable response rate of 3 to 4%, a very good campaign 5 to 10%. Plan to make your letters large enough to bring the numbers you will need to make it profitable.
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It's your decision on what you feel would be the best way to reach your target audience and inform without being intrusive. For many people, keeping up with the mailer is the most difficult part of their direct mail campaigns. substantially can create a task list to print, address, stamp and mail your marketing pieces. A good printer will let you set up a schedule in advance and take care of the mail for you. While it costs a little more than a do-it-yourself, you get back in time saved and the work is completed.