A story always has three sides: yours, the other party, and the truth. In the news media, only a part of the whole story is going to be published as nobody really has access to the whole truth.
And they also have long memories when it comes to controversies. If you have been a victim of some baseless rumor, then you would certainly benefit from reputation management services. To know about Frisco based reputation management & monitoring you can search the browser.
There's nothing wrong with that since every issue is considered a running story. The problem is that people always pick up on the scandal or dirt much faster than a "feel-good" story.
It's not always malicious
What companies should be mindful of is that a scandal often blows up from wrong information despite the most altruistic of intentions. It's not always character assassination from a competitor and malicious blogger or customer.
Regardless of the true intent, however, the damage has been done. With the help of an Internet marketing company, you need to contain or tell about the damage and reverse the perception it might have caused, either through legal means or the back channels.
The truism is that once the information has been plastered all over the Internet, it stays there. The professional troubleshooter, however, will help hide the information from casual searches.
Make people forget
The last thing a company should do is become silent because that will only fuel the rumors some more. In legal parlance, the flight is an admission of guilt. In controversies, silence is considered an indirect confession.